Gamification Techniques to Boost Engagement in Your Marketing Efforts

By John Sbicca

Today the digital world is changing fast and marketers have a tough time keeping consumers interested. There are so many ads everywhere so how do you make sure your brand gets noticed? A good way to improve your marketing is by using gamification techniques. If you include some fun game features in your regular campaigns you can grab people's attention get them to engage and help build their loyalty. Let’s take a look at a few gamification methods that can boost your digital marketing plan.

Systems for points and rewards

Using a point system encourages people to interact with your content over and over again. You can get people to do what you want by giving them points for things like sharing posts watching videos or filling out surveys. You can trade these points later for things like discounts free products or special deals which encourages you to keep taking part. A beauty brand could have a system where you get 10 points for each product review you write and then you can use those points to get a small sample product.

Difficulties and contests

Making challenges or contests provides two main advantages: It helps people feel connected and encourages them to get involved. People like to go head to head with others especially when there is a tempting reward involved. You might want to think about running a photo challenge on Instagram where people can share their pictures with a certain hashtag. This creates content for your brand and helps more people see it when participants share what they’ve made.

Tests and engaging material

Interactive quizzes are a great way to teach people and keep them interested. These quizzes need to be fun and fit what your audience likes. A travel agency could make a quiz called “Which Destination Fits You Best” that helps people find travel packages based on their answers. This method makes the experience more tailored for users and might boost the chances of getting more conversions.

Progress indicators and reward icons

Feeling like they are making progress can really help keep users interested. Add progress bars to lengthy content or when people are signing up to help keep them engaged and lower the chances of them leaving. Giving out badges for hitting milestones like finishing a profile or making a first purchase shows that users are important members of your community.

Online Trading and Collectible Items

Do you recall how everyone was obsessed with Pokémon GO? It showed that trading and collecting can really get people to engage with each other. If you tweak this idea for your brand you could let users gather virtual items when they complete specific tasks which would help them feel accomplished and keep them engaged. These items might offer actual advantages or special content which would help keep users interested for a long time.

Special deals that are available for a short period and quick sales

Make people feel the pressure by using game-like strategies that have a deadline. Running quick sales or time-limited contests creates a buzz and pushes people to act fast. A digital marketing company might create a challenge that lasts a whole day where people have to finish certain tasks or interact with content to get a one-time discount on their services. This plays on the worry of not being part of something important and that can really drive people to act.

Using game-like elements can make your marketing more exciting and help get people interested again. When you get people involved with things like challenges and interactive content and offer them rewards and special deals you make their experience more engaging and enjoyable. In the end, better interactions can help people stick with a brand more often raise sales numbers and give useful information about what customers like. Marketers are always looking for ways to stand out online and gamification is becoming more than just a passing fad. It is now an important part of a good marketing plan.

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